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Frank Vuotto, M.L.I.S., M.A.

Business Librarian

Professional Responsibilities

• Create and implement value-added curriculum-driven digital learning environments for Orfalea College of Business and the College of Agriculture's Agribusiness Department
• Deliver high-level business research support to faculty, students and the Cal Poly community
• Provide specialized consultancy in all areas of business and agribusiness including accounting, economics, finance, industrial technology, international business, law, management, and marketing
• Build curriculum-aligned collections that support college learning outcomes for Orfalea College of Business and the College of Agriculture's Agribusiness Department
• Integrate and embed information competence and technology-driven educational tools into curricula
• Initiate, develop, and maintain collaborative relationships with teaching faculty.

Higher Education

Master of Library and Information Science. Dominican University, IL (1990)

Master of Arts. Northern Illinois University, IL (1987)

Recent Publications

Vuotto, F. (2006). Government Resources: Securing Authoritative Consumer Behavior-Related Information. Psychology and Marketing. Forthcoming.

Vuotto, F. (2006). Consumer Behavior Information: Locating High-Level Secondary Data from Commercial Resources. Psychology and Marketing. Forthcoming.

Somerville, M.M., and Vuotto, F. (2005). If You Build It With Them, They Will Come: Digital Research Portal Design and Development, Internet Reference Services Quarterly 10 (1), 77-94.

Vuotto, F. (2004). Information Competence as Value-Added Product: Applying the Business Model to Academe, Reference Services Review 32 (3), 234-248.

Conference Presentations

Vuotto, F. (2005). Development Strategies For Integration of Information Competence Within the Marketing Area at Cal Poly's Orfalea College of Business , Proceedings of the LOEX 2005 Conference, Louisville, Kentucky, May 13, 2005.

Vuotto, F. (2004). A Value-Added Constructivist Approach for Internet-Based Business and Information Competence Instruction. Paper presented at MERLOT (Multimedia Educational Resource for Learning and Online Teaching) 2004 Conference, Costa Mesa, California, August 2004.

Vuotto, F. (2004). Information Competence as Product: Applying the Business Model to Academe. Paper presented at Computers in Libraries Conference, Washington, D.C., March 2004.

Areas of Specialization

• Competitive intelligence
• Marketing research
• International trade data
• Government publications and resources
• Technology industries
• Information and Communication Technology (ICT) Literacy
• Instructional design