Web-based Databases

Hoover's Online
Hoover's, Inc. delivers comprehensive company, industry, and market intelligence that drives business growth. This database covers over 12 million companies, with in-depth coverage of 35,000 of the world's top business enterprises. Hoover's editorial staff of some 80 editors and researchers bring vital business information and knowledge to their coverage, updating the site daily to bring our visitors and subscribers the most up-to-date business information in the industry.
Cost: $2,000

 

Business and Industry (RDS - Gale Group)
International in scope, this database indexes top agribusiness publications and niche industry trade journals such as Product Alert, Progressive Grocer, Refrigerated and Frozen Foods, Frozen Food Age, Frozen Food Digest, The Grocer, Dairy Industries International, Feedstuffs, Dairy Field, Milling and Baking News, Packaging Week, Supermarket News, etc.
Cost: 2 Users $6,000

TableBase (RDS - Gale Group)
Now there's an easy way to find the tables users want and get the strategic data you need, when you need it. TableBase is the database that specializes exclusively in tabular data on companies, industries, products and demographics.
Featuring precise indexing, unambiguous table titles and links to full text, there's nothing like TableBase anywhere.
International in scope and covering more than 90 industries, TableBase gives users unprecedented access to thousands of tables that are absolutely indispensable to daily research including:

• Company and brand rankings
• Imports and exports
• Industry and product forecasts
• Market share
• Number of users/outlets
• Production and consumption statistics
• Trends and demographics
• Usage and capacity
• And much more

Cost: 2 Users $5,000

Global Market Information Database (Euromonitor)
Covers world consumer markets for thousands of products including Meat, Fish, Fresh Products, Dairy Products, Bakery Products, Frozen Foods, Canned Food, Chilled Food, Dried Food, Oils and Fats, Confectionery, etc.

The 8 Modules are:
Module 1. Marketing Parameters - 1,200 economic and demographic
parameters for 210 countries
Module 2. Consumer Lifestyles - Full text reports for 60 countries on
consumer behavior and key market drivers
Module 3. Consumer Market Sizes - We track the retail sales of 330
consumer product sectors across 52 countries
Module 4. Forecasts - Economic and Market data forecast to 2005
Module 5. Companies and Brands - The top 150,000 brands worldwide along
with profiles of the companies that own them
Module 6. Information Sources - Our own internal database of 30,000
sources of business information worldwide
Module 7. Major Market Profiles - Snapshot briefings of the worlds major
consumer and industrial markets
NEW Module 8. Retail Trade International - Full text reports and statistics
following worldwide retailing trends
Cost: $18,000

CountryWatch
Provides a globally integrated, semiannually updated, five-year macroeconomic forecast for each of the 192 countries in the world. The forecasts contain concise economic overviews for each country complementing the forecast tables and graphs; provide access to 5 years of historical data on key macroeconomic variables for each country, and provide an interface that allows the user to change forecast input assumptions to create their own country forecast.
Cost: $1,050

 

Business Newspapers

Los Angeles Business Journal
Cost: $100

San Francisco Business Times
Cost:$100

San Diego Business Journal
Cost $100

Print - Reference

Methods and Materials of Demography
"A complete reference in basic demographic methods."
Cost: $90

The Manager's Guide to Competitive Intelligence
by John McGonagle
Cost $75

Advertising Growth Trends
Gives information on publicly owned corporations that spend on advertising. The study is organized by SIC and alphabetically by company name within each SIC. Each company's historical information includes: advertising spending for each of the last five calendar years expressed in constant 1990 dollars, percent of advertising in relation to total spending by all companies within the same SIC, inflation adjusted sales for each of the last five years and the percent share of sales over the SIC.

The average annual percent change within the five year period in ad spending, sales and ad shares are also displayed. Measures of profitability and effectiveness of the company's advertising expenditures are shown with What-If Scenarios and Management By Objective values for the next calendar year.

A true picture of competition, advertising and market shares by company and industry.
Cost: $400

Business Statistics on the Web
by Paula Berinstein
Cost: $30

Plunkett's Food Industry Almanac
Market analysis, statistical tables, glossary, contacts and profiles of the 340 leading companies in the global food industry.
Cost: $250

Plunkett's Retail Industry
Thorough analysis of trends, careers, suppliers, finances, shopping centers and Internet-based retailing. Profiles of 400 leading, fast-growing retailers of all types.
Cost: $250

Plunkett's Real Estate & Construction Industry Almanac
Covers all facets of this industry including architecture, property management,mortgages,REITs, brokerage, construction and development.
Cost: $250

Agricultural Production
Handbook of Agricultural Economics (Series)
Cost: $100

Marketing, Distribution, and Consumers
Handbook of Agricultural Economics (Series)
Cost: $100

 

Print - General Collection

Mad Cow, Chronic Wasting, and Other Deadly Prion Diseases
by Philip Yam
Cost: $40

Investing in China: Legal, Financial and Regulatory Risk
by William Gamble
Cost: $50

Toward a Global Business Confederation
By Subhas Jain
Cost: $50

NAFTA, WTO, and Global Business Strategy: How Aids, Trade, and Terrorism Affect Our Economic Future
by Bradly Condon
Cost: $65

In Search of an Equitable, Sustainable Globalization: The Bittersweet Dilemma
By A. Coskun Samli
Cost: $65

Managing Globalization in Developing Countries and Transition Economics
by Moses Kiggundu
Cost: $65

Why We Shop: Emotional Rewards and Retail Strategies
by Jim Pooler
Cost: $40

Selling Sin: The Marketing of Socially Unacceptable Products
by D. Kirk Davidson
Cost: $25

The Personality Continuum and Consumer Behavior
by Paul Albanese
Cost: $70

The Pathological Protein: Mad Cow, Chronic Wasting, and Other Deadly Prion Diseases
by Philip Yam
Cost: $30

Don't Worry (It's Safe to Eat): The True Story of GM Food, BSE and Foot and Mouth
by Andrew Rowell
Cost: $30

Food, Inc.: Mendel to Monsanto -- The Promises and Perils of the Biotech Harvest
by Peter Pringle
Cost: $25

Category Managment - Produce & Supermarket Data

Trends in the United States: Consumer Attitudes & the Supermarket
FMI
Cost: $105

Food Marketing Industry Speaks: The State of the Food Retail Industry
FMI
Cost: $115

 

Videos

International Business: Marketing
This video discusses the international marketing environment and the international applications of the four P's of marketing - product, price, place, and promotion.
Cost: $170

Product Modification
This video shows how differences in culture, religion, language, geography, and climate may warrant changes in the labeling, packaging, and standards of a product, as well as in the product itself. It explains how product modification can increase a company's chances of international success.
Cost: $150

Evaluating International Markets
This video discusses the importance of capitalizing on informational resources when targeting overseas markets.
Cost: $190

 

 

TOTAL EXPENDITURES

Total = $35,000