College of Agriculture's Agribusiness Department
2004-2005 Student Fee Increase Allocation - $35,000

Welcome to the 2004-2005 student fee allocation expenditures Web page.
After a very successful first year of securing high-end resources from the student fee allocation money, the Department of Agribusiness and the Student Oversight Committee has unanimously voted to give the Kennedy Library another $35,000 for a third year!

This page offers a detailed listing of all student fee expenditures for the 2004-2005 academic year. The Kennedy Library will continue its collection development strategy including::

• Continue to secure world-class databases
  • Consumer markets
  • Trade
  • Online Fulltext trade journals
  • International financial, country, and cultural data
  • Marketing Information
• Build the print collection to support the research needs of students and AGB faculty
• Develop specialized collections (e.g. category management, wine, international trade, etc.)
• Secure food-related materials such as Market Scope and Trade Dimensions

Hoover's Online Cost: $2,100
Hoover's, Inc. delivers comprehensive company, industry, and market intelligence that drives business growth. This database covers over 12 million companies, with in-depth coverage of 35,000 of the world's top business enterprises. Hoover's editorial staff of some 80 editors and researchers bring vital business information and knowledge to their coverage, updating the site daily to bring our visitors and subscribers the most up-to-date business information in the industry.

 

Business and Industry Cost: 2 Users $6,560
(RDS - Gale Group)
International in scope, this database indexes top agribusiness publications and niche industry trade journals such as Product Alert, Progressive Grocer, Refrigerated and Frozen Foods, Frozen Food Age, Frozen Food Digest, The Grocer, Dairy Industries International, Feedstuffs, Dairy Field, Milling and Baking News, Packaging Week, Supermarket News, etc.

TableBase Cost: 2 Users $4,881
(RDS - Gale Group)
Now there's an easy way to find the tables users want and get the strategic data you need, when you need it. TableBase is the database that specializes exclusively in tabular data on companies, industries, products and demographics.
Featuring precise indexing, unambiguous table titles and links to full text, there's nothing like TableBase anywhere.
International in scope and covering more than 90 industries, TableBase gives users unprecedented access to thousands of tables that are absolutely indispensable to daily research including:

• Company and brand rankings
• Imports and exports
• Industry and product forecasts
• Market share
• Number of users/outlets
• Production and consumption statistics
• Trends and demographics
• Usage and capacity
• And much more

 

Global Market Information Database Cost: $18,400
(Euromonitor)
Covers world consumer markets for thousands of products including Meat, Fish, Fresh Products, Dairy Products, Bakery Products, Frozen Foods, Canned Food, Chilled Food, Dried Food, Oils and Fats, Confectionery, etc.

The 8 Modules are:
Module 1. Marketing Parameters - 1,200 economic and demographic
parameters for 210 countries
Module 2. Consumer Lifestyles - Full text reports for 60 countries on
consumer behavior and key market drivers
Module 3. Consumer Market Sizes - We track the retail sales of 330
consumer product sectors across 52 countries
Module 4. Forecasts - Economic and Market data forecast to 2005
Module 5. Companies and Brands - The top 150,000 brands worldwide along
with profiles of the companies that own them
Module 6. Information Sources - Our own internal database of 30,000
sources of business information worldwide
Module 7. Major Market Profiles - Snapshot briefings of the worlds major
consumer and industrial markets
NEW Module 8. Retail Trade International - Full text reports and statistics
following worldwide retailing trends

CountryWatch Cost: $1,050
Provides a globally integrated, semiannually updated, five-year macroeconomic forecast for each of the 192 countries in the world. The forecasts contain concise economic overviews for each country complementing the forecast tables and graphs; provide access to 5 years of historical data on key macroeconomic variables for each country, and provide an interface that allows the user to change forecast input assumptions to create their own country forecast.

 

Los Angeles Business Journal
Cost: $100

San Francisco Business Times
Cost:$100

San Diego Business Journal
Cost $100

 

Fresh Trends Data Reports Cost: $675
Annual Commodity Purchasing Study
An in-depth look at the consumers who purchase 44 mainstream commodities and 21 specialty produce items.

Organic Produce
Who is buying organic produce, and why? What are the opportunities for growth in this category, or has it about peaked? Includes extensive demographic data.

Nutrition and Produce
How has consumers' diets and the media blitz surrounding the obesity epidemic and the popularity of low-carb diets impacted fresh produce consumption?

Convenience Produce Items
Consumers may claim that produce is time-consuming, but do they really want produce items packaged for more convenience? What do they think about the quality of convenience items? And how much are they willing to Pay for them? Includes full data reports.

Food Marketing Industry Speaks - The State of the Food Retail Industry (2004)
FMI
REF HD9321.1 .F58
Cost: $150

Marketing Guidebook 2005: The Bluebook of Supermarket Distribution Cost: $350
Trade Dimensions
The Marketing Guidebook is an annual publication of Trade Dimensions and Progressive Grocer Magazine. With over 30 years of history as the definitive source on the grocery industry, it's the one tool you need to identify:

• 1,300+ Supermarket Chains and Wholesalers
• Over 22,000 key executives and buyers
• Market share leaders in all 49 US Markets and Canada
• 1,700 food brokers, specialty distributors
• Food store sales, demographics and more

Bake Trends 2004 Cost: $250
A Comprehensive Report of the Baking Industry Facts, Figures and Analysis
"The first and only baking industry market data report compiled from nearly 200 sources -- with over 250 charts and figures -- all in one easy-to-use reference book."

 

Thomas Food and Beverage Market Place Cost: $500
Thomas Food and Beverage Market Place 2005 is the most comprehensive resource in the food and beverage industry. It combines Grey House's Food and Beverage Market Place, Food and Beverage Market Place - Suppliers Guide and Thomas Food Industry Register (TFIR), which Grey House acquired in February, 2001.

Completely updated for 2005, Thomas Food and Beverage Market Place contains more information than ever before, including thousands of new entries, and enhancements to many existing entries. Several new features have been added to this brand new edition, including completely revised and greatly expanded Food Product Category and Supplier Product Category Indexes -- finding a product or service has never been easier. Plus, the Importer and Exporter Indexes have been reworked to include the food and beverage product categories that the company imports or exports. With over 40,000 companies, 80,000+ key executive contacts and in-depth product categories Thomas Food & Beverage Market Place lets you find the products, services and new clients required to operate your business -- quicker and easier than ever before.

Product Information

Thomas Food and Beverage Market Place provides contact information and product details on over 40,000+ companies and over 80,000 executives in the following categories:

Food & Beverage Manufacturers, Processors and Ingredient Companies
Equipment Manufactuers, Supply & Service Companies
Transportation Firms
Warehouses
Wholesalers & Distributors
Brokers
Importers & Exporters
Industry Resources: Associations, Publications, Industry Web Sites, Databases, Government Resources & International Trade
Food & Beverage Catalogs

Also includes: 2 Product Category Sections, 14 Indexes and 2 major All-Volume Indexes

Thomas Food and Beverage Market Place is a valuable reference for executives, marketing firms, and anyone working in the food and beverage industry.

Powerhouse Marketing Plans Cost $25
14 Outstanding Real-Life Plans and What You Can Learn from Them to Supercharge Your Own Campaigns
Ask at Reference Desk

Powerhouse Marketing Plans reveals, for the first time, the marketing plans that drive sales for some very well-known products. The book identifies the traits common to these and all other successful plans, and the author provides insightful analysis and a practical framework for applying them to any product in any market. Powerhouse Marketing Plans lets readers hone in on what has worked (and not worked) at leading companies such as Energizer, L'eggs, Philips, Gel Tech (Zicam(r)), and others. The examples illuminate great strategies in action, and show how to maximize market research initiatives such as phone surveys, ethnographic studies, focus groups, online surveys, trade research, and more. Whether introducing a new product or creating awareness of a brand extension, marketing and business professionals in all industries will find this a thorough, unique, and indispensable resource.

Marketing Plans Cost $50
by Malcom McDonald

Now in its 5th edition Marketing Plans is a highly renowned international bestseller. The book has been thoroughly revised throughout, and every chapter has been carefully updated with special attention paid to the latest developments in e-marketing, CRM and new planning practices.

Marketing Plans is designed as a total, user friendly learning resource. Careful use of layout and color ensures the text has maximum clarity, and the list of learning features includes:

• Key Concepts
• Crucial Terms
• Examples
• Headlines
• Marketing Insights
• Case Studies
• Exercises

  The book is established as essential reading for all serious professional marketers and students of marketing, both undergraduates and those on professional courses for CIM and CAM. Above all it provides a practical, hands-on approach for implementing every single concept included in the text. An international marketing bestseller. Practical step-by-step guide to marketing planning. Thoroughly revised, with special attention paid to the latest developments in e-marketing, CRM and new planning practices
  

Handbook of Market Segmentation: Strategic Targeting for Business and Technology Firms Cost $25
by Art Weinstein

Marketing Management Cost $40
by David Loudon

Marketing Your Business Cost $30
A Guide to Developing a Strategic Marketing Plan
by Ronald Nykiel

Marketing Plan Pro 6.0 (Software) Cost $70
Ask at Reference Desk

Marketing Plan Pro 2003 features everything you need to write a detailed marketing plan quickly. Built-in PlanWizard walks you through creation of the plan, and forecasting worksheets help you plan out your revenue and expenses for each program. Build your strategy and implement it. Include your own graphics, automatically develop full-color, 3-D charts, and complete Microsoft Excel-like financials. Then run the numbers using the thousands of built-in industry profiles. Marketing Plan Pro includes 70 sample marketing plans.

Frank Vuotto, M.L.I.S., M.A.
Business & Agribusiness Librarian, Faculty
California Polytechnic State University
Robert E. Kennedy Library
San Luis Obispo, CA 93420
fvuotto@calpoly.edu

Last updated January 20, 2006