Community Sourcebook of Zip Code Demographics
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HB849.4 .S68
Provides detailed information about every Zip code and county in the U.S. Includes:

· 2000 updates and 2005 forecasts
· All residential and non-residential U.S. Zip Codes
· Business data including total firms and total employees
· Spending potential indices for 20 product and service categories
· Dominant ACORN lifestyle segmentation type for each ZIP Code

Survey of Buying Power (Sales & Marketing Management)
REF HF5438 .S24
"The bible of market data."
Offers data for both Metropolitan Statistical Areas (MSAs) and Designated Market Areas (DMAs).

Section 1: Metro and Media Market Rankings
The United States Census Bureau divides the country into 323 geographic areas, which are known as Metropolitan (or Metro) Markets. In this section, the Metro Markets are ranked, from 1 to 323, in 25 different demographic, economic, and sales categories. The U.S. is also dived into 210 TV or broadcast markets known as Media Markets. The Survey of Buying Power uses Nielsen Media Researches definitions of these areas. The Media Markets are ranked, from 1-210, in the same categories as the Metro Markets.

Section 2: Metro and Media Market Totals
Section 2 provides information on population, effective buying income, retail sales, and buying poser for each state, Metro Market, county, and major city in the U.S. The same information is provided for the 210 Media Markets.

Section 3: Five-Year Market Projections
Current and projected data on Population, Effective Buying Income, Retail Sales, and Buying Power Index. Regional and State Summaries; State-by-State Listings of Metro Market Projections; and State-by-State Listings of Media Market Projections.

Section 4: Reference
Includes a detailed glossary and alphabetical listing of Metro and Media Markets.

Ward's Business Directory of U.S. Private and Public Companies
REF HG 4057 .A575
Whether it be for contacting a company or calculating its market share, the Ward's series is an invaluable tool for librarians, executives, students, analysts, marketers and all other professionals who require updated company and industry profiles. Your researchers will use Ward's to:

Identify market participants and study market share
Locate potential clients and create targeted mailing lists
Determine parent/subsidiary relationships
Analyze market position and find specific data on targeted companies

Based on unpublished data collected by the Bureau of Labor Statistics' Consumer Expenditure Survey - an ongoing, nationwide survey of household spending. The data in Household Spending reveal how American households allocate their spending dollars.
Chapters include:

• Spending Overview
• Spending on Apparel
• Spending on Entertainment
• Spending on Financial Products and Services
• Spending on Food and Alcoholic Beverages
• Spending on Gifts
• Spending on Health Care
• Spending on Housing: Household Operations
• Spending on Housing: Shelter and Utilities
• Spending on Personal Care, Reading, Education, and Tobacco
• Spending on Transportation