Business and Marketing PlansBusiness PlansThe Kennedy Library owns a wide range of books that examine all aspects of business planning.
How to Write a Business Plan
*Ask for the Manuals held at the Reference Desk Steps to Small Business Start-up : Everything You Need to Know to Turn Your Idea Into a Successful Business
Marketing PlansReference Books & Software Marketing Plan Pro (Software) Marketing Plan Pro 2003 features everything you need to write a detailed marketing plan quickly. Built-in PlanWizard walks you through creation of the plan, and forecasting worksheets help you plan out your revenue and expenses for each program. Build your strategy and implement it. Include your own graphics, automatically develop full-color, 3-D charts, and complete Microsoft Excel-like financials. Then run the numbers using the thousands of built-in industry profiles. Marketing Plan Pro includes 70 sample marketing plans.
Powerhouse Marketing Plans reveals, for the first time, the marketing plans that drive sales for some very well-known products. The book identifies the traits common to these and all other successful plans, and the author provides insightful analysis and a practical framework for applying them to any product in any market. Powerhouse Marketing Plans lets readers hone in on what has worked (and not worked) at leading companies such as Energizer, L'eggs, Philips, Gel Tech (Zicam(r)), and others. The examples illuminate great strategies in action, and show how to maximize market research initiatives such as phone surveys, ethnographic studies, focus groups, online surveys, trade research, and more. Whether introducing a new product or creating awareness of a brand extension, marketing and business professionals in all industries will find this a thorough, unique, and indispensable resource.
Marketing Plans Now in its 5th edition Marketing Plans is a highly renowned international bestseller. The book has been thoroughly revised throughout, and every chapter has been carefully updated with special attention paid to the latest developments in e-marketing, CRM and new planning practices. Marketing Plans is designed as a total, user friendly learning resource. Careful use of layout and colour ensures the text has maximum clarity, and the list of learning features includes:
The book is established as essential reading for all serious professional marketers and students of marketing, both undergraduates and those on professional courses for CIM and CAM. Above all it provides a practical, hands-on approach for implementing every single concept included in the text. An international marketing bestseller. Practical step-by-step guide to marketing planning. Thoroughly revised, with special attention paid to the latest developments in e-marketing, CRM and new planning practices.
General Books The Market Planning Guide: Creating a Plan to Successfully Market Your Business, Product, or Service Marketing Your Business: A Guide To Developing a Strategic Marketing Plan
Commercial Online Resources KnowThis.Com (The Knowledge Source For Marketing)
Related Research Guides
Frank
Vuotto, M.A., M.L.I.S.
Last updated August 25, 2005 © Copyright by Frank Vuotto 2003 |