Consumer Behavior

Case Studies

ABI/Inform
ABI/INFORM provides in-depth coverage of business issues, management techniques, competitive information, and a variety of other topics. It indexes and abstracts articles from more than 1,000 leading business and management publications, including over 350 English-language titles from outside the United States. More than half of the articles are available in full-text or full-image. Case Studies. Limit the search to Case Studies by entering "case studies" in the search box and selecting "subject" form the adjacent drop box. Type "consumer behavior" and/or other related terms in the additional search boxes.

Journal Articles

The following databases offer journal articles in psychology -- many have excellent articles on shopping, consumer attitudes, and more!

PsycINFO
PsycINFO contains citations and summaries of journal articles, books, book chapters, dissertations, and technical reports, all in the field of psychology and the psychological aspects of related disciplines.
Journal indexing (1887-present) covers articles from over 1,500 international journals written in 35+ languages, with full-text articles provided for 242 journals. Book and book chapter coverage includes worldwide English-language material (1987-present). PsycINFO is produced and copyrighted by the American Psychological Association.

PsycARTICLES
A database of full-text articles from journals published by the American Psychological Association, the APA Educational Publishing Foundation, the Canadian Psychological Association, and Hogrefe Publishing Group. Coverage varies by title, with some title coverage beginning in 1985.

Wiley
Full-text database covering over 320 journals in business, engineering, medicine, psychology, the sciences, and statistics.

ABI/Inform
ABI/INFORM provides in-depth coverage of business issues, management techniques, competitive information, and a variety of other topics. It indexes and abstracts articles from more than 1,000 leading business and management publications, including over 350 English-language titles from outside the United States. More than half of the articles are available in full-text or full-image.

Lexis/Nexis
Business news and articles from newspapers, magazines, journals, wires & transcripts; financial data about companies; SEC Filings & Reports EDGAR filings, annual & quarterly reports & proxy statements and industry and market news from over 25 industries.

Academic Search Elite
Indexes over 2,900 publications, including scholarly journals in the social sciences, humanities, general science, education and multicultural studies,as well as popular magazines published from 1990-present. Full-text articles are provided for over 1,300 periodical titles.

Preparing Surveys

The economics of information : a guide to economic and cost-benefit analysis for information professionals
by Bruce R. Kingma
HD47.4 .K56

Survey Questions: Handcrafting the Standard Questionnaire
by Jean Converse
HN 29 .C66

The Insider's Guide to Demographic Know-how: Everything You Need to Find, Analyze, and Use Information About Your Customers
by Diane Crispell
HF 5415.2 .I535

Mail and Internet Surveys: The Tailored Design Method
by Don Dillman
HM 538 .D55

The Survey Research Handbook
by Pamela Alreck
HF 5415.2 .A33

Constructing Effective Questionnaires
by Robert Peterson
HN 29 .P45

Books

The Kennedy Library holds hundreds of books on consumer behavior and related topics. Search PolyCAT using the following suggested subjects:

Consumers -- Attitudes
Consumer Behavior
Consumers' Preferences
Consumers -- Psychology
Customer Relations
Marketing -- Psychological Aspects
Marketing Research
Motivation Research
Risk taking (Psychology)
Shopping -- Psychological Aspects
Women Consumers

Sample books:

How Customers Think: Essential Insights into the Mind of the Market
by Gerald Zaltman
HF 5415.32 .Z35

Why we shop : emotional rewards and retail strategies
by Jim Pooler
HF5415.32 .P66

Emotional decisions : tradeoff difficulty and coping in consumer choice
by Mary Frances Luce, James R. Bettman, and John W. Payne
HF5415.32 .L83

The laws of choice : predicting customer behavior
by Eric Marder
HF5415.3 .M273

Research in Consumer Behavior
HF 5415.3 .R483
A Research Annual (9 volumes).

Related Research Guides

4Ps of Marketing

Demographics

Target Markets and STP

<<Back to Research Guides

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Frank Vuotto, M.A., M.L.I.S.
Business & Agribusiness Librarian, Faculty
California Polytechnic State University
Robert E. Kennedy Library
San Luis Obispo, CA 93420
fvuotto@calpoly.edu

Last updated August 25, 2005