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Business Research Central Welcome to Business Research Central. The following resources have been created to meet the research needs of business and agribusiness students and faculty. A camera icon |
RESEARCH GUIDES BY TOPIC |
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A-C |
D-N | M-Z |
| 4 Ps of Marketing | Demographics | Management & Leadership |
| Accounting | Distribution Channels and Logistics | Manufacturing |
| Advertising | Economics and Economic Indicators | Maps & Geospatial Data |
| Agricultural and Food Web Sites | Endowments, Foundations & Grants | Market Share & Rankings |
| Agricultural Labor | Food Services Industry | Marketing Plans |
| Agritourism | Government Information & Data | Organic Market |
| Balanced Scorecard | Herfindahl-Hirschman Index (HHI) | Packaging |
| Banking and Finance | Human Resource Management | PEST Analysis |
| Business Plans | Industrial Planning | Potential Geographic Markets |
| Case Studies | Industrial Sales | Quality Assurance |
| Category Management | Industry Analysis | Real Estate |
| Climate Data | Industry Codes (SIC/NAICS) | Retail Series: Food Management |
| Commodities & Futures | Industry Ratios & Benchmarks | San Luis Obispo Demographic Data |
| Company Information | Information Systems | Starting a Business |
| Concentration Ratios | International Development | Statistics |
| Consumer Behavior | International Financial Data | Supermarket Data |
| Cultural Relations | International Trade | Surveys & Questionnaires |
| Legal Sources and Law | Target Markets (STP) | |
| Tax Research | ||
| Technology & Innovation | ||
| Trade shows, Associations & Exhibitions | ||
| Wine, Viticulture and Enology | ||
| COURSE-SPECIFIC RESEARCH GUIDES | ||
| Orfalea College of Business | ||
BUS 488 Planning and Managing New Ventures BUS 436 Entrepreneurial Finance BUS 418 Listening to the Customer BUS 410 International Business Law BUS 402 International Management BUS 346 Principles of Marketing BUS 100-01 SAS Business Research GSB 528 Commercializing New Technology |
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| College of Agriculture, Food and Environmental Sciences - Agribusiness Department | ||
AGB 510 International Development AGB 318 Global Agricultural Marketing & Trade |
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| College of Liberal Arts | ||
| JOUR 331 Contemporary Advertising | ||
| Agribusiness | ||
| The Agribusiness Information Competence Web site is a comprehensive, tutorial-driven, digital guide that teaches the skills needed to master basic information literacy skills. In addition, students learn fundamental business, agricultural and economics competencies, while gaining hands-on experience using key agribusiness and business databases. The Web site was created to deliver business-related research support, teach general and subject-specific information competence skills, and to provide remote access to high-end databases and value-added digital research guides 24/7. |
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| Industrial Technology | ||
| The Industrial Technology Research Fundamentals Web site was developed to teach IT students basic information competence skills and the basics of business research. The Web site is a component of the Industrial Technology Research Portal. The Portal offers an IT Research Center and provides extensive research guides on industrial sales, packaging, quality assurance, manufacturing data, technology and innovation, industrial planning, marketing data, and more. |  |
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| Marketing | ||
| The Information Competence in Marketing Web site provides an inside look at marketing research, information resource types, competitive intelligence resources, governmental data, and information competence frameworks.This Web site includes: Environmental Scanning; Industry Analysis; Competitive Intelligence; Segmentation, Targeting, Positioning; Consumer Behavior; Marketing Strategy; and much more! |  |
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| INFORMATION RESOURCE TYPES | ||
| Information Resource Types: The Essentials | ||
Business Research Portal | Agribusiness Research Portal | Industrial Technology Research Portal |
Cal Poly Home | Kennedy Library | Orfalea College of Business | Agribusiness Department |
| © Copyright by Cal Poly/Frank Vuotto 2003 |
Last Updated
September 26, 2008
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indicates that interactive media tutorials are included within the research guide.