Potential Geographic Markets

Buying Power
Survey of Buying Power (Sales & Marketing Management)
REF HF5438 .S24
"The bible of market data."
Offers data for both Metropolitan Statistical Areas (MSAs) and Designated Market Areas (DMAs).

Section 1: Metro and Media Market Rankings
The United States Census Bureau divides the country into 323 geographic areas, which are known as Metropolitan (or Metro) Markets. In this section, the Metro Markets are ranked, from 1 to 323, in 25 different demographic, economic, and sales categories. The U.S. is also dived into 210 TV or broadcast markets known as Media Markets. The Survey of Buying Power uses Nielsen Media Researches definitions of these areas. The Media Markets are ranked, from 1-210, in the same categories as the Metro Markets.

Section 2: Metro and Media Market Totals
Section 2 provides information on population, effective buying income, retail sales, and buying poser for each state, Metro Market, county, and major city in the U.S. The same information is provided for the 210 Media Markets.

Section 3: Five-Year Market Projections
Current and projected data on Population, Effective Buying Income, Retail Sales, and Buying Power Index. Regional and State Summaries; State-by-State Listings of Metro Market Projections; and State-by-State Listings of Media Market Projections.

Section 4: Reference
Includes a detailed glossary and alphabetical listing of Metro and Media Markets.

Maps and Data
Commercial Atlas & Marketing Guide
REF G 1019 .R22 - Atlas Stand
An enormous collection of data including: per capita income, market ability index, disposable income by city, principal business centers, etc.

Market Data
Market Guide (Editor & Publisher)
REF HF 5905.E38
Includes MSAs, Market Rankings by County, MSA, and City, Population Demographics, Retail Sales, Housing Income, E&P Indices, etc.

Lifestyle Market Analyst
REF HF 5415.33U6 .L54
Provides preliminary market analysis at the local, regional or national level. Includes extensive lifestyle information on the interests, hobbies, and activities popular in each geographic and demographic market. Divided into four major sections: Market Profiles; Lifestyle Profiles; Consumer Segment Profiles; and Consumer Magazines and Direct Marketing Lists.

Household Spending Data
Household Spending: Who Spends How Much On What
Strategist Publications
REF HC 110 .C6
Based on unpublished data collected by the Bureau of Labor Statistics' Consumer Expenditure Survey - an ongoing, nationwide survey of household spending. The data in Household Spending reveal how American households allocate their spending dollars. Chapters include:

Spending Overview
Spending on Apparel
Spending on Entertainment
Spending on Financial Products and Services
Spending on Food and Alcoholic Beverages
Spending on Gifts
Spending on Health Care
Spending on Housing: Household Operations
Spending on Housing: Shelter and Utilities
Spending on Personal Care, Reading, Education, and Tobacco
Spending on Transportation

Market Trends
Research Alert Yearbook
REF HF5415.33 .U6.
The Yearbook is based on the research abstracted for the newsletters Research Alert, Youth Markets Alert,and Marketing to The Emerging Majorities.
Each chapter offers a brief introduction and examination of the trends of the year past - by category - with an eye toward where those trends are likely to lead.

Related Research Guides

Demographics

Real Estate

Target Markets

<<Back to Research Guides

Business Research Portal | Agribusiness Research Portal | Industrial Technology Research Portal |
Cal Poly Home | Kennedy Library | Orfalea College of Business | Agribusiness Department |

Frank Vuotto, M.A., M.L.I.S.
Business & Agribusiness Librarian, Faculty
California Polytechnic State University
Robert E. Kennedy Library
San Luis Obispo, CA 93420
fvuotto@calpoly.edu

Last updated May 18, 2006