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INDUSTRY MARKET DATA
The following print resources provide a wide range of data for the wine industry including consumption numbers, forecasts, and brand rankings.
Adams Media Inc
Adams Wine Handbook: The preeminent data resource on the U.S. wine industry
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Ref HD 9372 .W53
Annual Publication 1997-
Covers a wide range of data including:
- wine consumption by category (table, sparkling, desert, domestic, imported;1981-;by state)
- wine consumption by month
- projections for wine consumption
- advertising expenditures for table wine
- leading brands rankings
- market shares
- wine consumption in select countries
Adams Wine & Spirits Industry Marketing
2005
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Ref HD9372 .W6
"The industry's most complete directory and brand index"
Includes: Supplier Index; Industry Overview; National Industry Associations; Distilled Spirits Consumption Trends; Wine Consumption Trends; Wine and Spirit Growth Brands; Organizational Charts for Leading Wine & Spirits Suppliers; Listing of Wine and Spirits Suppliers, Importers and Marketers; and Brand Index.
MKF
Wine Trends Annual Report
2005
Published in July, 2004, this report provides case shipment volume and revenue for all California wine and seven major varietals in eight price segments. It includes analyses of wine market trends, pricing, and performance by winery size, as well as an overview of current market dynamics for the overall industry and each varietal.
Grape Trends
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Ref HD 9374 .G73
Offers detailed information by varietal (Chardonnay, Sauvignon Blanc, Cabernet Sauvignon, Merlot, Zinfandel, Pinot Noir, Syrah, and all grapes). An excellent reference source covering: supply trends; planting trends; demand trends; grape pricing trends; and individual varieted analysis. Provides an excellent glossary of wine terms.
Grape Trends 1999, 2000 and 2003 print reports are held at the Reference Desk.
Grape Trends 2005 data are available online in Excel format (.xls). Please visit:
Overview.pdf
Major Varietals.xls
Red-White.xls
U.S. Wine Demographics Report,
2000 (latest data available)
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Ref HD 9374 .U55
Good source for marketing data including:
- alcoholic consumption trends
- per capita wine consumption
- wine consumer demographics
- wine consumption by market
- advertising in the win industry
MKF WineStats
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Ref HD 9374 .M542
1998, 1999 & 2000*
Has monthly supplement entitled MKF WineStats update.
Section one covers exports by month. Section two covers imports by month.
*Ceased Publications - For international data on the wine industry see
International Trade Research Guide.
MKF Research Monthly
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Ref HD9374 .M52
2004-
This series provides in-depth analysis of the key business challenges facing the wine industry today, including brand proliferation with MKF annual SKU survey, the global wine market and imports, vineyard economics, and key business strategy issues. Many issues also feature a “think piece” by a leading wine expert. A one-year subscription is ten issues.
Vineyard Economics: An MKF Research Report ( 2000)
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HD9377.C2 V56
A vast collection of information on vineyards and winemaking:
- Vineyard Topics
- return on investment
- income taxes
- vineyard leases
- grape contracts
- due diligence
- farming cost comparison
- Vineyard Cost Study
- cost study assumptions
- cost per acre
- development costs
- operating costs
- detailed farming costs
- equipment costs
- material costs
Economic Impact of California Wine: MFK Report (2004)
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Ref HD 9377.C2 E26
This landmark study on the economic impact of the California wine industry examines many of the components contributing to the $45.4 billion dollar wine industry including: revenue sources and wage sources; wine consumption in the U.S. and California; wine production and revenue by county; wine industry employment, number of winery facilities; winery size and wineries per county and much more. Originally produced for the Wine Institute and the California Association of Wine Grape Growers, this report has become an industry standard.
Wine Spectator
The U.S. Wine Market: Impact Databank Review and Forecast (2005)
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REF HD 9374 .I56
Provides the following data :
Exclusive table wine analysis by origin, variety and color
Consumption trends by type/origin
Comprehensive data by type and state
Volume data and trends for nearly 500 brands since 1980
Top 25 wine marketers and their brands
Retail sales expenditures by type and price segment
Exclusive price/volume scatter-graphs by company, brand and type over different time periods
Comprehensive media advertising since 1975
Extensive wine drinker demographics
Industry projections through 2015
Global wine consumption by market
Leading international wine marketers and their brands
And much more!
Wines & Vines
Wines & Vines Directory and Buyer's Guide
The Authoritative Voice of the Wine Industry Since 1919
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Ref HD 9372 .W5
Annual Publication 2002-
"The Authoritative Voice of the Grape and Wine Industry Since 1919. "
Includes:
Wineries of North America -
Who Owns What?; California Winery Maps; Largest U.S. Wineries; Oregon and Washington Winery Maps; World Wine Statistical Map; Europe Wine Statistical Map; Trade Associations and Winery/Grower Groups; Grape Crop Authorities; Juice Processors and Suppliers; Wine Marketing/Distributing Agents; U.S. Negociants; College Courses in Viticulture and Enology; National Wine Competitions; Government Offices; Import Promotion; U.S. Brand Cross-reference; and Wineries in the U.S., Alphabetic List
Buyer's Guide for the Grape and Wine Industry -
Suppliers by Company - Alphabetical List
Equipment, Suppliers, Services - Classified
State Laws and Regulations
State Wine Excise Tax Rates
Control Authorities
Advertisers' Index
Suggested Databases for Market Data
TableBase
TableBase is a database comprised of tabular information of a strategic nature. The tables provide such information as: market share, market size, capacity, production, imports, exports, sales, product and brand rankings, forecasts and demographics.
Business & Industry
A multi-industry, international database that provides access to company, industry, market, and product information. Includes articles from over 900 trade and business publications covering business events in over 190 countries. Subjects include companies, industries, products, and markets.
MarketResearch.com
MarketResearch.com Academic, formerly Kalorama Academic, offers access to previously unavailable market research reports. This fully searchable and browseable repository offers the complete text of over 500 market research reports on dozens of topics, complete with graphs, tables and charts.
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